Disregard the living gems, Respect the coffins - That Should NOT Happen

It has been seen that many people who were once successful in their lives, have fallen down so much that they could not recover from so-called pangs of fate. People idol-worship the personalities, when their time is good i.e they are on top of their careers, but with their(famous personalities') degrading careers, selfish people (who tend to find entertainment from some source or the other) turn their face away from their gods. But when the same person dies, the same people leave no stone unturned in lavishing praises on them, recounting their experiences with them and media too tries to shows the same personality's greatness...but I question why only after death only. Can't you realize person's artistic genius when he is alive though he may have fallen on bad days... This is quite prevalent in India, where I have see many personalities( bollywood or sports ) leave this world with bad memories. People need to understand it.